January 11, 2017: Is Green Living Just a Sales Tactic (Cont'd)
We're back and still talking about green living as one of the latest marketing ploys. Truth be told, we recently had to change some wording on our website because we didn't fully comprehend the lifestyle changes we need to make if we are serious about reducing negative impacts to the environment.
For example, we touted our wrapping as eco-friendly since we use all recycled and recyclable products. Well, the fact is our wrapping isn't really eco-friendly because it just adds to the volume of trash that needs to be recycled. Plus, some people may deem some of our wrapping as unnecessary and therefore wasteful. So we took a step back and reconsidered our packaging. For now, we can honestly say our packaging is waste conscious and we consistenty remind our gift recipients to reuse and recycle.
Our wrapping and products are a step in the right direction, but we have lots more work to do. We will find a way to wrap and ship our fabulous gifts with less and less packaging. IT. WILL. BE. EPIC.